For the 2021 Sports Illustrated Swimsuit rebrand, I helped shape a refreshed visual identity and creative voice to support a new lifestyle vertical while honoring the brand’s heritage. The focus was on building a cohesive visual system adaptable across editorial, digital, and print.

I led development of the logo and brand styling, guided the Swim site UX redesign, and shaped integrated marketing and print collateral in close partnership with the in-house marketing team.

The result was a unified, contemporary brand presence that established a flexible foundation for future creative and marketing initiatives.