I created the logo and brand styling for the 2021 Sport Illustrated Swimsuit rebrand include a new lifestyle vertical. In addition to collaborating with the in-house marketing team on the brand strategy and positioning for this new era of Sports Illustrated Swim, I lead the design overhaul of the website UX, integrated marketing collateral, and print layout design for the back cover and flip issue lifestyle section.

We provided a concise yet impactful suite of assets to pair seamlessly with the legendary model photography.  An elevated logo and a color story featuring beachy nude tones and vibrant pops of color positioned the brand as sophisticated yet playful, aspirational yet approachable.